Simon is a finance orientated executive who has extensive experience scaling fast-growing disruptive early-stage companies. He has managed both an IPO and a strategic exit in senior finance roles and most recently was the CEO of Soothe, the Los Angeles based on-demand massage company where he had oversight of all administrative functions for their global operations including the US, the UK, Canada, and Australia. At Soothe, he built the finance department from the ground up, raising capital, implementing controls, and scaling the organization. Prior to that, he was CFO of MarketShare (acquired by Neustar Inc.) and was CAO for Green Dot. Before Green Dot, Simon was a senior finance executive at IndyMac Bank and spent the first 9 years of his career at the public accounting firm, KPMG. Simon grew up in New Zealand has an Accounting degree from the University of Auckland, and is a Chartered Accountant.