Robert Couch

Director, Legal Transformation


Rob leads the Contracts and CLM Consulting practice at Elevate, bringing more than 35 years of experience related to business process analysis, reengineering assessment, and go-forward design in support of business transformation through software implementation and technology automation.

Rob joined Elevate in 2019 from Apttus, where he was the Vice President of CLM Advisory Services before its acquisition. For the past decade, Rob has focused on addressing legal transformation to automation within the enterprise. Before that, Rob concentrated on post-execution obligation compliance and contract lifecycle management and its incorporation and integration with upstream and downstream business process activities.

Rob’s deep domain expertise rooted in ERP processing has assisted organizations in incorporating contract management processes into their enterprise, with a particular focus on incorporating process transformation through technology automation to get more value from their contract lifecycle automation.

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