Mark Redmayne: Hi. Mark Redmayne, I’m located in Los Angeles, and I’m VP of Business Development. I think about how easy a decision it was and how logical that seemed to build a solution in the legal space. We knew we could establish a shared vision of culture and dedication by getting like-minded people to join the journey, from former colleagues to customers to competitors. It’s not only about the reduced cost but also the added value consistency. It’s the predictability of the outcome. I think there’s been a lot that we’ve focused on, and we’ve learned from our mistakes, we’ve learned from our successes that have allowed us to do that, and we talked about some of the early days, customers that took the chance, that partnered with us to make this happen, and it’s still happening today.
We have customers that are looking to us, and we’re working with them. Partnering for a better outcome, we’re not just chasing revenue for revenue sake; we’re looking to jointly improve what they are doing, what we’re doing, and provide this collective improvement to the market and their customers. We haven’t lost sight of the foundation we started with for the past ten years when just a few people. I do find the one commonality that we all have, regardless of our experience or focus or whatever it is, the fact that we’ve never lost sight of what became the values that we care, we innovate, we deliver. I believe that will continue through the next ten years and beyond. I would say that is the one thing that I would like to see.
John Croft: I am John Croft, the company president, and I’m based in London. We absolutely knew we were building something really big that would last. So from day one, all of our behaviours and interactions, and processes were almost exactly the same as today. We did fifteen fives, and we did water coolers, and we did all of the sorts of the rhythm that Elevate has today. I remember, Liam, at one of the early monthly board meetings we had, and there’s kind of like a board pack. I call this meeting to order and the CFO, will you. And it was just like, “You, me, and Rich?” And it was like, “Well, what are our numbers?” “Well, we haven’t sold a thing.” The process was there. And so, all of a sudden, a year later, when we did have a lot of numbers to talk about, we weren’t trying to figure it out as we were going.
So I think that was one of the useful things we did that enabled the growth to feel possibly a little easier. What is also interesting over the last ten years is that we haven’t just built a company; we’ve helped create a market. When we started, there were two ways of delivering legal services, you were a GC in an in-house team, or you were in private practice in a law firm. There were two ways, and everyone understood it, and all of a sudden, we showed up. It’s not just a third way, but it’s a bit of technology, it’s a bit of consulting, it’s a bit of doing things differently, it’s a bit of moving work, it’s like ten different things, and not only did we need to build the business, the business was ten also different businesses. Nobody had built some of those; certainly, nobody had built all of them and knitted them together to come up with what we now refer to as a law company.
Joyce Thorne: My name is Joyce Thorne, and I’m located in Michigan in the US. And my current role with Elevate is VP, Head of People. The idea and the vision that Liam had for setting up the people, the support for the people from the beginning, even before we had people driving home that we were going to create an organisation that would have profound support for growing our people’s skills and abilities. We’re largely a virtual company on the US side, and it’s interesting now that we’ve taken that model and gone even further with it in terms of people being able to work where they want to and how they want you. There’s a lot of freedom and autonomy that we offer our folks. When you look at where our managers come from, we’ve put ourselves in a position where it’s so nice to see that they come from the next level down most frequently. That’s a success because it’s saying that we’re putting our trust and putting our effort into the people within the organisations, and we’re looking to them first for the next leadership roles.
Lokendra Tomar: I am Lokendra Tomar, I am based in Mumbai, India, and I am Chief of Staff and Chief Corporate Development Officer. When people talk about, “Okay, how are you going to be a public business? How are you going to be a half a billion a business someday?” And we say we have already invested in that, and we are confident that we will be because we actually have built our business to be that way, and we are confident of scaling it up. We predicted that we’ll grow faster, but that it’s actually happened faster is, I think, a positive surprise.
Liam Brown: Hi, I’m Liam Brown, and I’m based in Los Angeles, and I’m the Chairman and CEO. I’m personally not surprised by the growth of the market. It is easy to say that looking back now, things we hypothesised or theories we had about the market opportunity; what we sometimes talk about as the explosion of the business of law. It’s easy for us in 2021 to say, “Well, obviously back in 2011, 2012 when we were coming together, I think that we had a track record, we’d seen what had happened.” The market hadn’t really coalesced. We were in the right place, right time, and I think that luck played an important part. When we look back on those first few years, it really was a start-up in the truest sense.
We had an idea about what the world would look like in 2021, and I think that’s going to be the same in law in another 20 years. I don’t think we have the answers, but we’ve got a lot of the tools, and we’ve got a lot of the people and expertise to figure that out with our customers and each other over the next 20 years. That’s my favourite thing about the company, we talk about diversity, and we talk about equability. We talk about inclusion, and we talk about social issues. We talk about profitability, and we talk about outcomes for customers, and we talk about making a difference in people’s careers. You can be who you are at Elevate, and I realise it’s easy for me to say. I would almost go so far as to say that’s probably the most shared experience at Elevate. Our first five to eight years were about building these capabilities.
The last couple of years have been much more expertise-oriented, where we’ve hired and brought in more experts, we brought envoys with domain expertise in different industries, for example, or different practice areas, we brought in more experience consultants with experience of managing the change, managing the journey, designing and getting customers to an outcome. This next couple of years, I believe, will be an important evolution for Elevate and law companies to become seen as more outcome-oriented and jobs-to-be-done-oriented. I think we’ve realised that, and we’ve been working on putting that together, and we’ve also been working on making sure that we have our economics, the way we charge for our services has been much more outcome-oriented. The way we build our software and processes has become much more focused on how we ensure that we deliver that outcome at that price. Legal services providers or providers of legal resourcing, whether or not they are providers and managed services, law companies are no longer something slightly less than or alternative, all of those peers and all of those professionals at all of those companies, including Elevate, have a seat and a place at the table in the ecosystem to make a difference. That, I think, is what the next ten years are going to be like.