John Croft is the co-founder and President of global law company Elevate. He has twenty five years’ experience managing client relationships in the legal and financial sectors, helping clients capture value from the way they buy and deliver services. Prior to co-founding Elevate, John served as President at Integreon, where he led new business development efforts and managed existing clients on a global basis. During this time he grew the company’s revenue from $12 million in 2005 to $150 million in 2011. Previously, he was CEO of the financial and legal outsourcing division of ADP Inc.

He talks to Ed Andrew about his purpose to drive more efficiency in legal services, how to build and shape a modern diverse workforce whose career aspirations are constantly shifting, the impact of the gig economy, how technology enhances our capability to decipher large volumes of data, but we will always need human intelligence to analyse and solve complex problems. He also shares his personal insight as an entrepreneur and what he learns from his wife Doulla, a diversity ambassador for facebook and instagram, and his three children two are already successful founders of organic food companies, Nom Bars and White Rabbit Pizzas, and how education today is completely out of step with preparing children for the modern workforce.

Listen to the full podcast episode here.

John Croft

John is President of Elevate. He has twenty five years’ experience managing client relationships in the legal and financial sectors, helping clients capture value from the way they buy and deliver services.

John Croft

John Croft

President

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